In the world of social media, content is everything — and not just any kind of content, quality content. It’s truly hard to imagine the days when we could get away with posting aesthetic stock imagery on our feeds and call it a day, or create a text graphic in a square and receive tons of engagement. Simpler times, my friends!
Now, in 2023, the bar for content has been (and continues to be!) raised. With Influencers turning content creation into their full-time careers and agencies popping up left and right that are experts in their field, it’s totally valid for small businesses and brands to feel like a fish out of water in the world of content creation.
Whether you’re feeling overwhelmed by the time it takes to create quality content or simply aren’t confident enough in what you think your audience will like, remember: you’re not alone. In fact, those feelings have a name: content blockers!
What Is A Content Blocker?
A content blocker is exactly what it sounds like! They are intrusive, negative feelings that hold individuals back from creating content regularly or even at all. Based on our recent survey, most people struggle with at least one out of five common content blockers when creating video content.
Like most things in life, the only way to grow is to face your fears head-on. But, in order to do that, you first need to identify what exactly is standing in the way of you and the content waiting to be created. We recommend you take our new quiz to find out which one is most likely standing in your way!
Here are the five common content blockers that users often face.
The Creative Conundrum
This is a content blocker that affects creative visionaries who may have a tough time juggling all the elements of customizing video content for their brand (understandably so)! Are you the type of person who has a brilliant vision for your content but can’t seem to find the right resources? Well, you are likely experiencing The Creative Conundrum.
With Packsia, those resources are readily available to you with a membership! No more scrolling through trends on Reels and TikTok and imagining how cool that would look for your brand. Now, you can actually make it a reality!
The Viewless Vortex
This content blocker is for those who put their heart and soul into creating content but often get discouraged when the videos don’t get a ton of views, likes, or comments. You may feel like you’re doing everything right, yet nothing works.
Our advice? Going viral, although it would definitely be nice, is not the goal. If it is your goal, there’s a good chance you’re about ready to pull your hair out. The truth is, these days your brand’s presence on social media is like your digital business card: it’s where people “look you up” and get to know you and what you’re all about. Keep your voice authentic, keep your videos beautiful, and keep consistent. From there, the views will come!
Luckily, helping brands stay consistent with beautiful video content is what we do best with here at Packsia!
The Editing Enigma
You’ve got the creative eye and skills to capture incredible content, but when it comes to adding effects, sounds, transitions, and more, you feel completely overwhelmed. This is a hard case of The Editing Enigma. Content creation is one thing, but editing it to be trending and relevant is a whole other beast, so we get it!
When you join Packsia, you’ll get access to tons of tutorials and ideas that make editing oh-so-easy. Not only that, our vertical videos are essentially ready to go with no editing required *GASP*
The Reel Resistance
This content blocker is for those who totally understand that Reels are important but are holding onto the past and just want to post aesthetic imagery! Not only that, the thought of being in front of the camera and *cringe* speaking to the camera makes you want to curl up into a ball and hide.
On top of that, you have to think of ideas and keep up with relevant trends that relate to your brand? Talk about a puzzle. However, with Packsia, we take away all the stress of coming up with ideas, and there’s no need for you to be in front of the camera. Simply download some of the videos from our stock library and check out our content ideas for ways to engage with your community sans having the be in the video yourself.
The Later Loop
Last but not least, The Later Loop. This is the content blocker for those who might be business owners or brand managers with a ton on their plate already, so when it comes to sitting down and creating video content for social media, it’s always “I’ll do it later” until it just never happens at all.
At Packsia, we completely understand this feeling, which is why we have dedicated our business to doing it for you! With a membership, you’ll have access to tons of pre-made premium content that fits with your brand's vibe. No need to spend more than a few minutes going through our library, selecting your faves, downloading, and posting!
No matter what content blocker you’re experiencing, Packsia is the solution for you! Just imagine how much your brand’s online presence would be elevated if you were posting regular, consistent, and beautiful video content. No need to be overwhelmed by having to edit or having the time to create the content. We got you. Check out our membership options here and join the fam today!