The Art Of The Hashtag

May 28, 2024
minute read
While Instagram certainly has evolved, we’re here to tell you that the humble hashtag still packs a punch, that is, if they’re used correctly.

Remember when hashtags were the kings and queens of Instagram? We’re looking at you, Millennials. It feels like back in the day, every post had a sprinkle of #goodvibes and #nofilter, turning every moment into a shareable trend. In fact, hashtags were so big they even became part of slang. 

Since then, several new features have come into play on Instagram, making hashtags feel like an irrelevant, distant memory…but is that true? Is the hashtag really dead and gone?

While Instagram certainly has evolved, we’re here to tell you that the humble hashtag still packs a punch, that is, if they’re used correctly. For today’s blog, we’re diving into all things hashtags. Are you ready to master the art of the hashtag to increase visibility on your beautiful posts with Packsia videos? Let’s get started. 

What Do Hashtags Do?

Hashtags are the digital breadcrumbs of social media. They categorize your content, making it easily discoverable for users interested in similar topics. Think of them as labels that help Instagram’s algorithm understand what your post is about. When you use hashtags, your content appears in search results and feeds of users who follow or search those tags, giving your posts more visibility and potential engagement. It's like having a spotlight on your content, guiding the right audience directly.

Do Hashtags Actually Work?

You bet they do! Despite some debates and Instagram's recent advice to use only 3-5 hashtags, extensive research suggests that more, up to 20, can dramatically increase your post’s reach. Relevant and targeted hashtags are your secret weapon for getting discovered by new audiences. It's like casting a wide net to catch more fish. With Packsia’s eye-catching videos, you can ensure that once you grab their attention with hashtags, you’ll keep it with stunning visuals.

Why Use Hashtags?

Using the right hashtags can catapult your content in front of potential followers and customers who haven’t yet connected with you. This increased visibility can lead to more engagement, more followers, and ultimately more customers for your brand or business. It's like having a direct line to your target audience. 

How Many Hashtags Should You Use?

Although Instagram suggests 3-5 hashtags, studies indicate using around 20 gives the highest reach. But it's not just about quantity; quality matters, too. Focus on hyper-relevant hashtags that align closely with your content and audience. This strategic approach ensures that your posts are seen by people who are genuinely interested in your content, increasing the likelihood of engagement. Think of it as finding the perfect balance between casting a wide net and targeting specific fish.

Different Types of Hashtags

To maximize your reach, it's essential to incorporate a variety of hashtag types:

  • Location-based: These tags, like #EchoPark, help you connect with local audiences or people interested in specific places.
  • Branded: Unique to your brand, these tags, such as #ThePacksiaEffect, enhance brand recognition and community building.
  • Industry: Tags like #ContentCreators help categorize your content within your niche, attracting industry-specific audiences.
  • Community-focused: Tags like #ArtLovers unite people with shared interests, fostering a sense of community.
  • Descriptive: These tags, such as #VerticalVideoContent, describe the content of your post, making it easy for users to find specific items or themes.

Choosing the Best Hashtags

Finding the best hashtags can be a bit of an art. Tools like Later’s hashtag suggestion tool can streamline this process. Additionally, browsing the Instagram Explore page can provide inspiration and reveal trending tags. Aim for hashtags with a post volume between 10K-200K to ensure your posts aren't lost in the noise but still reach a broad audience. This balanced approach helps your content stand out while still being discoverable.

Where to Place Hashtags

Ah, the age-old dilemma: hashtags in captions or comments? Instagram has stated that both are equally effective, so it’s truly up to you. Placing them in the comments keeps your caption clean and focused. However, if you choose this route, ensure you add them immediately after posting to maintain their effectiveness. Timeliness is crucial because the Instagram algorithm works in real time to categorize and distribute your content.

By using a well-crafted hashtag strategy and pairing it with Packsia’s captivating videos, you can maximize your reach, engagement, and growth. Explore Packsia’s extensive library and see how the right visuals and effective hashtag use can transform your social media presence. #GoodLuck #PacksiaBelievesInYou