Marketing

How Your Favorite Brands Are Using Stock Video On Social Media

By
Packsia
|
March 28, 2023
|
4
minute read
If you’ve ever experienced the feeling of vibing with one of our new packs but had to ask yourself, “how would I use this with my brand’s social presence?”, you’re not alone. Here are some ways that world-renowned brands are using Packsia to elevate their social game and capture their audience’s attention.

Packsia has hundreds of high-quality, aesthetically pleasing vertical videos made by the exceptional talent of our Creators worldwide. Whether you follow us on IG, receive our newsletter, or are a member, you’ve likely come across a video or two that really resonates with you and/or your brand! Yay! But, now what? 

If you’ve ever experienced the feeling of vibing with one of our new packs but had to ask yourself “how would I use this with my brand’s social presence?”, you’re not alone. In fact, we receive tons of inquiries from our community asking what kind of content they should create with our stock videos. 

One thing we always like to tell our members is to get inspired by brands they personally love. To be clear, we are firm believers that copying brands is a big, icky no-no, but getting inspiration is a whole other thing! Not sure where to begin? Allow us to get you on the right track to success. Here are some ways that world-renowned brands are using Packsia to elevate their social game and capture their audience’s attention.

Celebrate Holidays With Your Followers 

From Christmas to International Pizza Day, there are plenty of holidays (both big and small!) that make for excellent opportunities to use a Packsia vertical video to celebrate. Simply select one that is on-theme and add text with the hashtag or a holiday greeting and voila; you’ve got some gorgeous content! We love the way skin care brand, Summer Fridays, used the Malibu Waves Pack pack to celebrate Earth Day! 

Share A Shop Link In Style 

Having a sale? Let your followers know with bold text that lets your customers know what kind of savings are in store for them! Generally, simple graphics or text stories get scrolled past very quickly, but with a Packsia video as your background, you can surely capture their attention and increase the likelihood of your followers acknowledging the sale and clicking the link to shop. A brand that did this flawlessly is WeWoreWhat, you used the Summer Dreams Pack to promote their online shop in style. 

Post A Meme 

Sharing a funny tweet or a relevant pop-culture meme always makes for great, engaging content. Want to make it even more eye-catching and shareable? Add a Packsia video behind it like Jenna Kutcher did while using the Parisian Vibes Pack

Provide Info In Style 

Sometimes you just have to let your followers know some simple housekeeping, like updated shop hours or contact information. Spice up mundane content with some stunning vertical video that suits your brand's vibe, kind of like how Later used the Modern Still Life Pack to share office hours. 

Ask Questions 

Using the features in stories, like polls and questions, are engaging and fun to use as a story viewer. As aesthetic enthusiasts, we see this as a perfect opportunity to make a visually appealing set of stories to enhance the experience, as Sophia Amoruso did with the Magic Marble Pack.

Whether you're adding text, a tweet, graphics, photos - or just posting Packsia videos by themselves (our personal favorite), the possibilities of these are truly endless. If they can do it, so can you! Feel free to reach out directly if you have any questions or need advice on how to make Packsia’s stock video library work for your brand; we love to help! Don’t forget to tag us when you use our videos, too! We can’t wait to see what you create.