How Women-Owned Brands Are Changing The Game On Social Media

March 8, 2023
minute read
From a digital marketing perspective (and as a female-owned business ourselves), we believe that women have the power to change the world of social media for the better.

Happy Women’s History Month! 

While today is technically International Women’s Day, every year the month of March is dedicated to celebrating the contributions that women have made in society while also recognizing the long history of inequality in order to shape a better future for women around the world. If you ask me, one month isn’t nearly enough time to celebrate all the badass ladies out there, but hey — we’ll take it! 

From a digital marketing perspective (and as a female-owned business ourselves), we believe that women have the power to change the world of social media for the better. In fact, we’ve seen it firsthand over the course of our time as a brand! Not only do we work with a ton of fantastic female content creators that produce some of the most stunning content ever, but we also spend a lot of time on Instagram and TikTok learning from and being inspired by fellow female founders and brands, all of which are pushing boundaries and disrupting the digital landscape for good. 

Not sure what we’re talking about? Allow us to explain. Here are four standout ways that women are making positive changes to social media and the digital marketing industry.

Authenticity and Storytelling 

Social media can be a bit of a smoke-and-mirrors type of situation. In a world of misinformation, filters, and PR stunts, it’s hard to tell right from wrong on social media which has led to a decrease in trust in the apps. However, women entrepreneurs and women-owned brands are setting a new standard for authenticity on social media by using personal stories and experiences to connect with their audience and build trust. 

One of our favorites out there is Jenna Kutcher, who provides her expert advice in the most down-to-earth way possible. The best part? Her tips are actually super authentic, helpful, and relevant and not just a quick way to make money. It’s women like Jenna (and so many others!) that make social media feel like a safe place to learn new skills and hear what’s going on in the industry. 

High-Quality Influencer Marketing

Piggybacking off the trust factor, women-led brands are also leading the way when it comes to high-quality influencer marketing. In a time where it seems like everyone and anyone is willing to promote your product for cash, women-owned brands like Fenty Beauty and Summer Fridays do an exceptional job of curating who they select as spokespeople for their brands. By spending extra time to find people whose values align with their brands, we can have peace of mind that these people are creating genuine and organic content that they stand by. 

On the flip side, women support the digital economy by purchasing products from women they trust! In fact, Fohr reports that 62% of women have made a purchase because of how an Influencer promoted it online, proving that women are not only creating genuine content, but women are also responding positively to it. 

Making An Impact

Women-led brands are also using their platforms more than ever to raise awareness for social issues, from gender inequality to inclusion and environmental protection. We’re firm believers that everyone has the power to make a positive impact using their platform, no matter how big or small, and there are some incredible ladies around the world doing just that. Check out this article on Forbes to learn more about 9 women who are using their businesses to change lives. Inspiring AF! 

Inspiring A Sense Of Community

By building an atmosphere of trust and starting conversations on the issues that matter, it’s safe to say that women on social media are creating an overall sense of community online. From connecting with customers to engaging with like-minded individuals who are all experiencing similar life/career events, women-owned brands have been pioneers in building a sense of belonging on social media, a place that often can make people feel excluded or unworthy. 

Some of our favorite community accounts that lift our spirits are @tonicsiteshop and @yoursocialteam. We can’t get enough of online spaces where women support women. 

These are just a few of the ways that women-owned brands and businesses have made a tremendously positive impact on social media. From promoting authenticity and storytelling to curating high-quality influencer marketing and raising awareness for social issues, women are leading the way in creating a sense of community and building trust with their audience. By using their platforms to promote positive change, women are inspiring and empowering others to do the same. As we celebrate Women's History Month, let's continue to support and uplift women-owned businesses and brands and work towards a more equitable and inclusive future for all.