How To Write The Perfect IG Bio

June 11, 2024
minute read
They say a picture is worth 1000 words, but an Instagram bio is worth 150 characters, which is just enough to make an impact.

They say a picture is worth 1000 words, but an Instagram bio is worth 150 characters, which is just enough to make an impact. Your Instagram bio, located under your profile picture, offers a brief overview of your account. It includes your display name, category, pronouns, a 150-character description, external links, and contact details. 

While this section of your page may seem unimportant compared to your content and profile picture, creating an impactful Instagram bio is essential for captivating your audience at first glance. 

At Packsia, we’re all about making sure your account gets noticed, so for today’s blog, we will touch on the top ten ways to create a compelling Instagram bio that turns visitors into followers. 

Keep It Concise

Use brief, straightforward phrases to convey your message. A short and sweet bio helps visitors immediately understand your account. Avoid long sentences or excessive emojis that can make your bio cluttered and difficult to read. Not sure how to shorten down your brand into a few sentences? Try bullet points!

Incorporate Keywords

Optimizing your bio with relevant keywords enhances searchability and helps attract your target audience. Think about what terms your potential followers might use when searching for content related to your niche, and incorporate those keywords naturally into your bio.

Add Links

Instagram now allows you to have multiple links, so you should take advantage of that feature as long as they are all clearly labeled. For a less cluttered look, you can utilize a program like Linktree, which enables to you link to multiple pages with one single link, directing followers to your website, blog, or other important content.

Showcase Your Personality

Reflect your brand’s unique personality right off the bat by usinng a tone and style that resonate with your brand’s voice and values, helping visitors connect with you on a personal level.

Include a Call-to-Action (CTA)

Have a purpose! Encourage followers to take specific actions, such as visiting your website, signing up for your newsletter, or shopping your products. A strong CTA can drive engagement and help you achieve your marketing goals.

Provide Contact Information

Nobody wants to spend time hunting for contact info to get in touch with a brand. Make it easy for visitors to contact you by including your email, phone number, or physical address. Readily available contact information can increase trust and make your profile more accessible for potential collaborations or customer inquiries. 

Promote Your Branded Hashtag

If you have one, use your branded hashtag to encourage user-generated content and increase engagement. Promoting a unique hashtag creates a sense of community and encourages followers to share content related to your brand.

Use Emojis Thoughtfully

While emojis can add some fun to your bio, use them sparingly to ensure they don’t hinder readability or accessibility. Only choose emojis that complement your message and are easily recognizable by a broad audience.

Leverage Instagram Stories Highlights

Use Stories Highlights to feature important and evergreen content, making your profile more engaging. Highlights allow you to showcase your best content and provide new visitors with a quick way to learn more about your brand. Plus, having aesthetic highlights can really elevate the look of your profile at a glance.

Keep Your Bio Updated

Regularly update your bio to reflect current information and any new offerings or updates from your brand. An up-to-date bio ensures that your followers always have the latest information about your products, services, or promotions. For example, make sure to take out info on a sale that has passed. Talk about a major faux pas! 

Your bio is your online elevator pitch, so don’t overlook it’s important! By implementing these tips, you can create an Instagram bio that not only leaves a strong first impression but also drives action. Let us know in the comments which tip you never thought of and how you plan to implement it!