What Makes a Compelling Video Ad?

January 7, 2022
minute read
Our top 5 tips for promoting your brand with video on social media.

It's no secret that video is taking over social media.

Whether you're looking to market your business on Instagram, TikTok, Pinterest, or elsewhere, creating a compelling video ad to promote your products or service is essential.

We understand that this can seem like a daunting task to most entrepreneurs or small business owners, so we put together our top 5 tips for promoting your brand with video.

1. Vertical video is king.

Most consumers are primarily using their mobile devices to shop, browse, and get to know new brands. So when it comes to your marketing, your ad should take up as much of that mobile screen as possible. Vertical video has been proven to be the most engaging form of content across platforms, so don't waste your time creating anything horizontal or square.

Need some vertical video content? Check out our library.

2. The first 5 seconds is crucial.

Let's face it, in this technology-consuming age, our attention spans are very short. Make sure to include something eye-catching, interesting, or intriguing in the first 5 seconds to keep your viewers attention. Maybe start with an alluring question or stunning imagery to make your viewers go, "Woah".

3. Make sure you're communicating clearly.

It sounds obvious, but you'd be surprised how many brands make the mistake of creating a beautiful video ad without simply explaining what product or service they're selling. If a consumer can't tell exactly what it is you're promoting, they're going to scroll right past, so make sure it's clear!

4. Invest in stunning imagery.

The whole purpose of a video ad on social media is to stop-the-scroll and make people look. The easiest way to do this is with beautiful content designed to make people go 🤩. In that case, it might be worth it to invest in beautiful imagery for your brand.

Need some help in this department? We've got you. Check out our library of gorgeous video.

5. Include an appealing offer.

Nothing get's a consumer's attention like the word "FREE" or an enticing deal. Offer your customer something for taking action on your ad. Maybe a free sample with purchase, 10% off their first order, whatever feels right for you and your business.

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